---
title: Creative Brief
kicker: Creative tool / build direction
date: 2026-09-25
status: Available
tags:
  - planning
  - creative direction
  - prompting
summary: Translate a defined project into visual, structural and technical decisions an AI builder can follow.
visual: text
theme: paper
---
The Creative Brief begins after the Product Requirements Document. It carries the approved problem, audience and success criteria into decisions about references, visual rules, pages, technical context, content and interaction.

## How to use it

Complete the PRD first. Name specific references and anti-references rather than relying on broad adjectives. Record technical constraints before implementation starts. Write acceptance criteria that the first build can pass or fail.

Answers remain in the browser tab. Copy the finished Markdown to the clipboard or download a `.md` file to use alongside the PRD.

## Printable edition

A revised PDF worksheet is in development. The page includes a newsletter form for receiving the finished printable edition when it is released.