Creative Methods / direction document
Creative
Brief
Translate a defined project into visual, structural and technical decisions an AI builder can follow.
- Format
- Interactive / Markdown
- Use after
- Product Requirements Document
- Source
- Read the notes
00
Document record
Give the working document enough context to travel.01
Summary from your PRD
Carry forward the decisions that should govern the build.02
Design direction
Use references to make taste inspectable.Watch for: “Clean and modern” is not a reference. Name products and the exact decisions you admire.
03
Visual system
Set the visual rules before individual screens are composed.04
Pages and structure
List the complete surface, including the pages people forget.05
Technical context
Constrain the build before tools are chosen by accident.Watch for: If the stack is undecided, write “AI to recommend” and state the criteria.
06
Content and data
Describe what the product stores, shows and says.07
Interaction model
Walk through the experience from arrival to completion.08
Acceptance criteria
Write checks the first build can pass or fail.09